How To Communicate With Millennials – Part #3

Posted on September 19, 2016 by America's Keswick in Freedom Fighters

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Well here is one more blog about communicating with millennials. I appreciate the guys who have shared that this discussion was helpful in understanding this generation that is so much a part of today’s world.

I want to finally answer the question: How do I communicate with millennials?

There is no magic bullet. I want to answer the question by asking YOU a question: How do YOU like to be communicated to/with?

That pretty much answers the question. With any generation the Bible lays a pretty solid foundation to help us with communicating. Proverbs is a classic book of God’s Word that addresses how much I need to think about my words and how I communicate with my words.

I don’t really think communicating with millennials is any different than communicating with the silent generation, the boomers, or busters.

But let me offer some insight: 

1. This generation will not be motivated by the false guilt that worked for some generations. I shared before that they don’t want to just talk about issues – they want to do something about it. Recently I was taken to task because it appeared that America’s Keswick was not addressing the who black/white/racism issue. Quite frankly I was stunned at the comment that was posted on my Facebook wall. The reality is that America’s Keswick HAS addressed these issues. This summer we had three black preachers share God’s Word for our summer conferences. Two specifically addressed the racism issues. Over the past 20 years, our ministry has become a ministry of color and every ethnic group. 50% of our Labor Day weekend guests were comprised of ethnic groups: Hispanic, Black, Asian and Indian. It was cool. My response to my critic was that we are not talking about it – we are living it.

All that to say is that if you want to motivate this generation – tell them the issues and then give them the freedom to use their giftedness to address that issue – not just financially – but hands on.

2. I am 62 years of age and I laugh because some of my “senior” friends still speak to me as if I was still 20 years old. Robert Hayes and I often joke that we must wear signs on our foreheads that read “ Village Idiot.” Sometime we are treated like we have no clue how to run a multi-millionaire non-profit ministry. So what am I say? The millennial generation are not just “kids!” They are educated, well-read, technologically equipped and connected, and eager to learn. Don’t come on to them as “I have all the answers and you are just a kid” mindset. Open your ears. Open your heart and let them verbalize what they are thinking. Listen to how they will solve a problem, address an issue, handle a task. Want a secret? Sometimes there ideas are even better than ours and you might be able to say, “Why didn’t I think about that?”

3. Focus on what’s right with millennials, not what’s wrong with them. They are far from perfect. But guess what – neither were we. The good old days were not necessarily all the good old days. My wife had to take me to task once in how I was communicating with our son, Zach. I was focusing in one all the things he wasn’t doing the way I thought he should. She looked me in the eye and said, “He’s a good kid. Keep this up, and you are going to lose him.” That really hurt and was a HUGE wake-up call. I wish I could tell you that I get it right with Zach all the time. But I have made huge progress – we’ll maybe you need to ask Zach that question.

So there you have it. I’d love to hear your feedback. Thanks for letting me share my heart.

Written by Dr. Bill Welte is President/CEO of America’s Keswick: He has been married to his child sweetheart for 40+ years, and has three married kids, one that is engaged, and 10 amazing grand kids. He loves music and is an avid reader.

The Daily Bible Reading: Psalm 111; Proverbs 19

Daily Quote: Words are, of course, the most powerful drug used by mankind. RUDYARD KIPLING

This Week’s Verse to Memorize:

38 For I am persuaded that neither death nor life, nor angels nor principalities nor powers, nor things present nor things to come, 39 nor height nor depth, nor any other created thing, shall be able to separate us from the love of God which is in Christ Jesus our Lord. ~Romans 8:38-39

Want to get away & have dedicated time to read & learn God’s Word?

Consider a retreat at America’s Keswick retreat center.


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