Call to ACTION

Posted on December 10, 2019 by Catey Stover in Victory Call

For if anyone is a hearer of the word and not a doer, he is like a man who looks intently at his natural face in a mirror. For he looks at himself and goes away and at once forgets what he was like. But the one who looks into the perfect law, the law of liberty, and perseveres, being no hearer who forgets but a doer who acts, he will be blessed in his doing. – James 1:23-25

In the Marketing world, there is a phrase that is extremely important when a company or an individual resolves to endorse a product. This phrase is a “Call to Action” (or CTA for short!) A call to action is a directive by the marketer which is intended to encourage the consumer to do something specific. For example, if you look at America’s Keswick, you might see phrases like “click the link” or “call today.” Those are great examples of CTA’s.

Just think about that phrase. Call to action. Isn’t that just what the Lord does? He doesn’t want us being disengaged from the body of Christ or from those who are lost. He certainly does not want us to be lazy. He calls us to do more, he calls us to action. He wants us to reflect His light, to be a representative of Christ in a dark world.

We know the Lord has very specific “Calls to Action” for his children. For example, one of his ‘directives’ is to love one another. Another is to share Christ with others (otherwise known as ‘The Great Commission’). We are also told to disciple those who are less mature in their faith.

These are the obvious CTAs… but did you know that individuals can have ‘Calls to Action’ for their own lives, too? We see them everywhere on January 1st. “Go to the gym.” “Read this book.” “Start a hobby.”

As a sister (or brother) in Christ, I’m inclined to ask – do you have any personal, spiritual ‘CTA’s’ in your own life? Maybe your call to action is to “invite that coworker to church” or to “serve meals to the less fortunate.” Hey, your CTA can even be as simple as “greet someone new in your church” or “serve in the housekeeping ministry.” You can have a life CTA, a CTA for the year, or even daily CTAs. The point is, we need to be live in a state of intentionality, not dismissiveness. Jesus’ ministry was full of action – let’s model our lives by that example!

Written by Erin Culleny: Erin Culleny served for four years as a Marketing Assistant and Staff Writer. She loves encouraging women through her Victory Calls and finds such joy in praying for her sisters in Christ. Her favorite activities include reading her Bible, encouraging others with scripture, buying new makeup, buying dresses, and eating at the Cheesecake Factory… In that order!

Think About This: Think about this: “If the devil can’t keep you from being a Christian, he’ll try to keep you from being an active Christian.” – Unknown

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the doctrinal and theological views held by America’s Keswick.

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